FALKEN Ziex ZE001 A/S

Nitto Tire: Powered by Enthusiasts

Founded in 1949, Nitto Tire identified a market niche for enthusiasts and went on to dominate that niche. Nitto knows that when it comes to motorsports, off-roading, and ultra-high-performance applications, there are sizes, styles, and designs that are hard to find. That’s where Nitto excels, delivering niche tires that deliver both performance and workmanship. Nitto has been a sponsor for several competition drivers as well as sponsoring the King of the Hammers rock-crawling race. Today, you can find Nitto tires in all-season and touring designs for everyday drivers as well as light truck and SUV tires, all with the same value that Nitto’s reputation has been based on for decades.